Branding and Best Practices
Finding the four-leaf clover
Luck, determination, shared excitement
The thrill of the hunt. The glory of finding the perfect match of message and messenger. I love using branded promotional products to help people communicate their love for their clients and their message to their marketplace.
Entrepreneurs
Entrepreneurs don't wait to see where the economy leads. We lead the economy.
Boldness is required. Excuses not so much.
Boldness is required. Excuses not so much.
Creativity releases tension. I started creating these memes to relieve frustration. I kept seeing and hearing comments about people waiting to see how the President’s plans would pan out before taking decisive action in their lives and businesses. My style is to take action ahead of time. Following's great. I prefer to lead.
billboard in Silver Lake
Repetition is the mother of action
Using repeated images or repeated words can add emphasis to communications
Repeat the purpose of your appointment when you begin the conversation. We need refocusing and reminding.
Refresh the way you say an idea using different words to clarify.
Use similar words and text in multiple ads or posts. Slight variation attracts the eye, while building trust from stability.
Refresh the way you say an idea using different words to clarify.
Use similar words and text in multiple ads or posts. Slight variation attracts the eye, while building trust from stability.
Power pose cut out in Kia showroom, Glendale, California
Interactive Displays
Cutouts in theaters or show rooms add to the experience of the patron, and their audience when shared
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Cutouts were popular before they became the stand-ins for sports fans. Laser cutting makes these affordable. You're discussing the use of a large, impactful image or text. Someone says, “Cut it out!” They might not be saying “Stop it”—they probably mean, “What a powerful idea!”
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Rule of One
Our minds do best focused on one idea at a time
Emailing communications prove it
Emailing communications prove it
"Why hadn't I sent two emails in the first place?" I knew better, but I didn't follow the rule of one. I emailed my colleague information about one subject. Then, asked the question to which I wanted a response on another topic. Back came the reply with no mention of the information I sought. I circled back repeating the question, while scratching my head, “Why hadn't I used the Rule of One?”
Seed-embedded paper
Plantable gifts communicate growth and possibilities
We consulted with a client about virtual event box contents he could include. He's speaking on getting funds, and he supports startups with education and coaching. Though higher-priced items initially came up, we settled on a low-cost, lightweight solution which is made in the U.S.A. by a woman-owned company—the shape of a dollar bill to be planted. “Seed money.”